Tokyo Fashion: The Fashion Vibes of this Amazing City
Tokyo Fashion: The Fashion Vibes of this Amazing City
Sarah Deschamps and Kanako Itamae
Modern Tokyo Times
Tokyo is awash with amazing fashion districts throughout the entire city and the diverse nature of each district is complementing the entire fashion scene. Of course other major powerful cities like Paris, New York, Milan, Seattle, London, and others, are also famous for international fashion. However, it is difficult to surpass Tokyo because you have so many districts where fashion is the essential ingredient.
Tokyo is an international Mecca for fashion lovers because of the size of the economy of this ultra-modern city and the same applies to the enormous population of the Greater Tokyo region. On top of this, it is abundantly clear that many Tokyoites focus on fashion with a rare passion and this can be seen by the sizeable number of fashion districts to be found. Also, the crème de la crème of the international fashion sector firmly understands the importance of Tokyo. Therefore, you will find the most famous fashion brands in the world throughout this city in various locations.
The most popular and famous fashion districts in this vibrant city include Harajuku, Shibuya, Ginza, Shinjuku, Aoyama, Omotesando, Ikebukuro, Yurakucho, Ebisu, Jiyugaoka, and the Daikanyama area. However, for other individuals they adore the independent vibes of smaller districts which provide a lovely vintage and independent angle.
These districts include Nakameguro, Shimokitazawa, Kichijoji, Nakano, Koenji, and a few other smaller sized fashion districts. Daikanyama fits into both worlds but the closeness of Ebisu gives this smaller district a firm edge. Also, other districts like Roppongi, Odaiba, and Ueno, are extremely sizeable and have their own supporters who adore their respective unique angles. Ueno, for example, is a firm mixture of museums, mainstream and alternative fashion, and is known for other reason related to tourism.
In the adorable fashion district of Aoyama you have countless sophisticated boutiques to visit. This applies to the crème de la crème of Japanese and international fashion. Aoyama is chic, elegant, and so stylish. Therefore, throughout Aoyama you will find amazing fashion companies which include Gucci, Prada, Comme des Garcons, Donna Karan, Loveless, Michael Kors, 10 Corso Como, L’eclaireur, Vivienne Westwood, A Bathing Ape, Jil Sander, Issey Miyake, Yohji Yamamoto, Artisan, Stella McCartney, Cynthia Rowley, Paul Smith, Helmut Lang, Mark Jacobs, Tsumori Chisato, Costume National, Carbane de Zucca, Hanae Mori, Diane Von Furstenberg, Undercover, Design Works, Deuxieme Classe, and many other amazing fashion companies like Frapbois.
Alternatively, the world of Kawaii culture and different fashion subcultures is known internationally in districts like Harajuku and Shibuya. These famous areas are known for numerous independent fashion styles and attract the younger generation. However, both fashion districts are much more complex than this because you will also find internationally famous boutiques in both areas. It is this changeable mixture which is so appealing and this is why fashion in Tokyo is so rich.
The Aoyama, Harajuku, Omotesando, and Shibuya area is one mega fashion hub within easy reach of each other. Indeed, the main street in Harajuku links with Omotesando and these four amazing fashion zones have created one of the most hip fashion areas in the world. After all, the diversity of companies like 6%DOKIDOKI to Issey Miyake sums up the fashion scene of this amazing fashion hub – it is not only a complete shopping experience, but it is also a real eye opener to the diversity of the Tokyo fashion scene.
Omotesando Hills is an adorable shopping mall to visit because every boutique is stylish and elegant. Exquisite companies to be found within Omotesando Hills include Adore, Anterpima, Laurent, Zara, Tracy Reese, Betsey Johnson, Black Fleece, Escada Sport, Tour H. creer (Merveille H.), Yves Saint, Kiwa Sylphy, iliann loeb, Milly, Tiara, Apartment Department, Martinique Le Conte, Patrizia Pepe Firenze (Incontro), Oriental News and so many others. Also, within this shopping mall you have other types of shops which cater for different needs and you have many places to relax and enjoy delicious food or a nice coffee.
The fashion designer Sebastian Masuda, who owns the 6%DOKIDOKI brand, is reaching out internationally because of the kawaii theme and is chaotic Punk style. Sebastian Masuda sums up the daring Harajuku fashion scene because he doesn’t have boundaries. Instead, he constantly creates new styles and also in recent times he is becoming more involved in the music scene whereby he can highlight his artistic nature.
It also must be stated that the fashion scene isn’t just about the crème de la crème of famous boutiques, mainstream fashion, kawaii culture, and so forth. After all, in districts like Koenji and Shimokitazwa, and others, you have a thriving vintage fashion scene. Also, in Koenji you have the next generation of fashion designers who are plying their trade in the hope of making it in the future.
Overall, Tokyo is a buzzing city which is difficult to surpass when it comes to the diversity of so many fashion districts.
Modern Tokyo Times images
Lee Jay Walker gave support to both writers
AOYAMA SHOPPING LINKS TO HELP TOKYOITES AND TOURISTS
http://www.aoyama-net.com/fashionmap/index.htm – Map of where the fashions companies are
http://tokyofashion.com/tag/aoyama/ – Aoyama fashion